Atomos
Atomos is a global video technology company delivering award-winning, simple to use monitor-recorder content creation products. These products give content creators across the rapidly growing social, pro-video and entertainment markets a faster, higher quality and more affordable production system.
Need
As a rapidly growing company with a global customer base, Atomos required a facility to help fund its working capital requirements.
Solution
We provided Atomos with a $1.5m Export Line of Credit which enabled Atomos with a cash flow boost to accelerate its business.
For more than a decade, Atomos has created video production equipment for content creators – from pro-film makers in the US film industry to internet influencers creating promotional videos.
The Melbourne business’ monitor-recording devices make video production easier. The business give users a larger frame in which to set up their shot, the ability to edit live, and the choice to record in a range of formats.
However, the business also faces cash flow challenges. With most of the Atomos’ video monitor components manufactured overseas, there’s a 16-week lead time between paying manufacturers and making sales.
Atomos Chief Financial Officer, James Cody said, “We needed a loan facility so we could borrow against customer orders – to help fund our working capital.”
Recognising it could benefit from a cash flow boost to accelerate the business, Atomos applied for an Export Line of Credit with us.
Our facility allowed it to keep up with its products’ supply and demand. With our support, Atomos could speed up the manufacturing process and grow its business even further.
The loan from Export Finance Australia enabled us to continue to maintain our production capacity. It's good to know it's there; it's peace of mind.
James Cody
CFO, Atomos
The value of partnerships
After becoming a public entity trading on the ASX, James says the business’ innovative success is due to the product itself as well as the relationships it nurtured.
“We wouldn't be able to make our products without the likes of Sony, Panasonic, Canon, Adobe, Apple, and Avid sharing their software processing and video capabilities with us,” he said.
James is grateful for not only the support of technology partners, but also for the Export Finance Australia team and the support we provided.
“In our earlier stages of growth, if we hadn't had the facility - we wouldn’t have been able to produce as much stock as we wanted to.”